
How Often Should I Post on Instagram?
One of the most common questions we get from our clients is: “How often should I post on Instagram?” While we wish there was a one-size-fits-all answer, the reality is—it depends on your business! But don’t worry, we’re here to guide you through the process and help you find what works best for you.
Factors to Consider When Determining Your Posting Frequency
When deciding how often to post, there are a few key factors that come into play, including:
– Your business objectives: What do you hope to achieve with your social media presence? Building brand awareness, driving traffic, or generating sales?
– Your resources: Do you have a collection of high-quality images or videos, or do you need to create content on the fly?
– Your available time: How much time can you realistically commit to social media marketing each week?
Remember, organic social media is a long-term strategy! The key is consistency. Whether you’re posting daily or weekly, focus on delivering quality content that resonates with your audience.
The Impact of Posting Frequency on Instagram
While there are no right or wrong answers or guarantees, here’s a general idea of what you can expect based on different posting frequencies on Instagram. We’ve also included ideas for what you can do outside of publishing feed posts to increase engagement and reach.
Note that when we refer to “feed posts,” this includes Reels and grid posts but excludes Stories and Lives.
1-2 Feed Posts Per Week: Keeping the Lights On
Objective: To keep your profile updated and provide visitors with an accurate snapshot of your business.
Advantage: This low-commitment strategy ensures you stay active without needing a vast library of assets. It’s a great starting point if you’ve been inconsistent, helping you build a solid posting habit over time.
Disadvantage: Growth may be slow at this level, but consistency is key.
Next level: Supplement your feed posts with behind-the-scenes content via Instagram Stories.
4 Feed Posts Per Week: *Slow and Steady
Objective: Build a consistent brand presence while actively promoting your services or products.
Advantage: Posting more frequently allows you to understand what your audience responds to, so you can refine your content strategy accordingly. Expect slow but steady growth.
Disadvantage: You’ll need more content and time to maintain this level. Get creative with the assets you have to avoid running out of ideas.
Next level: Post to Stories daily and engage proactively with other accounts to build relationships and increase visibility.
6+ Feed Posts Per Week: Promo Mode
Objective: You’re launching a new product, service, or event and must build momentum quickly.
Advantage: This approach is great for creating buzz and excitement before your launch. By showcasing various aspects of your offer, you’ll drive more traffic, sales, and engagement.
Disadvantage: This requires a significant time investment. You’ll need a clear social media strategy, a content plan, and a streamlined workflow for batch-creating content.
Next level: Post multiple stories daily, stay active with proactive and reactive engagement, and consider boosting posts or running ads.
Maximising Efficiency with a Social Media Strategy
No matter which posting frequency you choose, staying organised will help you make the most of your efforts. Here are some tips:
1. Develop a social media strategy: Posting with purpose ensures your efforts align with your business goals. Need help with this? Book a 1:1 session with us to get started.
2. Use a content scheduler: Plan your content in advance and schedule it for optimal times, ensuring consistency without the daily grind.
3. Stay organised: Set up a system to save and access your photos, videos, and graphics across devices and team members. A well-organised workflow will save you time and headaches down the line.
Consistency is Key to Staying Top of Mind
Being consistent on social media helps your business stay visible to potential customers. Even if they’re not ready to buy now, you’ll be the first company they think of when they are. Showing up regularly on social media keeps you relevant and builds trust with your audience.
Need help with your social media?
Let us take the strain off your shoulders! Reach out to us at HERE and find out how we can support your business with tailored social media management services.
Category: Strategy