With International Women’s Day 2024 fast approaching, It’s time to join forces to celebrate, empower, and uplift each other.  As female entrepreneurs in London, we know the power of solidarity and support.

So, why not showcase your business’s dedication to gender equality on your social media channels? Not sure how? We’ve got some creative content ideas to help you do just that! 


  • Celebrate the women in your company

Introduce some of the women within your company. Ask them to share a piece of advice that has helped them in their life or their career. 

  • Empower female-owned businesses 

Do you work or buy from female-owned businesses? Give them a shout-out on your social channels, share their achievements and recommend their businesses to your audience. 

  • Spotlight the leaders or historical figures who relate to your niche.

Whether it’s a female leader of Industry from the past or someone on the top of their game now, share some of their wise words to inspire your audience or give context to the passion you have for your business.

  • Highlight your business’s positive female initiatives

How does your business support women at work? Flexible working? Mentorship? On-site Childcare? Menopause support? Tell your audience about the positive aspects of your business and/or how you plan to improve going forward. 

  • Host a Giveaway

Run a collaborative competition or giveaway with a female-owned business to help champion their business and increase their visibility. 

  • Donate to Charity

Donate a percentage of the profit from one of your services or items on International Women’s Day to a female-focused charity.

  • Educate your followers

Create a quiz in Instagram Stories that helps to educate your followers about International Women’s Day, the history of women in your niche or women’s issues related to your product or service. For example, if you are a women’s health practitioner, you could create a series of quiz questions around the history of women’s health.

  • Go Live on Instagram 

Host a live workshop or Q&A session which relates to women’s issues or gender equality. Alternatively, interview a female business owner about their experience and their advice to aspiring female business owners.


If you plan to post on International Women’s Day 2024, remember to include the hashtags #IWD2024 and #InspireInclusion. You can also visit the International Women’s Day website to download assets and marketing material.


If you would like more creative content ideas tailored to your business, book a 1:1 session with us. You can find out more HERE.

Category: Content Ideas